The visitor ‘bribe’
It doesn’t matter what you’re selling – or how brilliant
your copy is, sooner or later, you’ll need to consider the
fact that the money, for most, is in the list.
‘The list’ is your mailing list – and to create a sustainable
source of income, you need to develop a list worth having
access to.
Central to this, and the one of the best ways to convert
visitors into subscribers is to bribe them.
Not quite in the old fashioned way of offering money – but
in the very real way of offering them something for
virtually nothing – your mini e-book for their address.
Its important to remember though that people are so used
to being deluged with spam, and are naturally distrustful
in giving their email address away, that they may use a ‘
throw-away’ address for their subscription, which means
that your bribe has to actually catch their attention.
Jimmy D Brown, the highly successful list builder and
e-book mogul suggests giving them two options – sign up
to receive the free download and then, in the email that
details the download, offer them a reason to continue
reading your e-zine or auto responder.
For instance, you could give them the option to check out
some other offer that will give them a strong incentive
to read your newsletter the following day – that offer
should also support the overall theme you’re aiming for
with your mini e-book.
You should also close with a strong enticement, making
them want to continue reading, so you could outline what
you’re planning on sharing next – or tell them about a
project that you’re due to show off soon – something that
will leave them wanting more.
Though it seems like underhand tactics, this is how you
bribe visitors into becoming mailing list subscribers –
and how you keep them reading every time you mail them.
Get Your Copy of Jimmy D Brown’s
‘Triple Your Optin List’ here
It will be Good For Your Business
Thanks For Your Time and Come Back Soon!
Leave A Comment I Would Love To Hear From You!
Willard
editor/publisher
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